Tag Archives: pinterest

How Creatives Work: Issues of Technology and Graphic Design

I came across this article today on my Twitter feed about the ways that Design Creatives are working and the difference it’s making in the design industry. What this article comes down to is this: we’re wasting an awful lot of time. This article from the 99% website offers an insight into how creatives have become distracted and removed from personal creativity because of access to so many other great (but unoriginal) ideas. Not only that, but communication technologies themselves are actually taking us away from our work as creatives such as e-mail (said to be one of the biggest distractions).

Again we see another issue with our ability to use technology actually taking away from our ability to work. According to this article the average Creative works 9 hours per day, but only 3.5 hours of that is considered productive time. Now I understand that statistics can be misleading, but being a college student as well as a creative intern this isn’t too far fetched from my own experience. The internet is distracting and people are distracting too.

The article goes on to talk about “open offices” which is a set up with an open floor plan that allows employees to have face time, and over all improve community in the work place. The problem is, we’re human. We’re easily distracted from our work, and once our train of thought has been broken by something interesting enough (and people are interesting), we lose our ability to create in a timely manner. In fact, most of our productive time is being done on a laptop in the comfort of our own homes. Even more is getting done when creatives sketch it out on paper (an important point to note).

Perhaps the technology we’re seeing regularly isn’t actually helping us. In most cases, one can’t help but realize how the technology that once helped us “get it done faster” is actually taking up more of our time. As Creatives, we can’t allow this to happen, because it leaves rooms for creativity to get sucked out of us. We often fall prey to sites like Pinterest (wonderful site) that give great design ideas…but they’re ideas already thought of.

Let’s be original and good at what we do. Not too much to ask I think.

Pinterest Users Beware

Found this article about Pinterest recently, that you may want to look at if you’re a Pinterest user.  Click here.

Design Inspiration: Package Design

I don’t know about anyone else, but I’m a sucker for cool package design. I’ll admit it. I desire to buy things I don’t really need because the package design is so sweet. Give me a shinny new aluminum bottle Diet Coke and I’m more than willing to pay the extra dollar (yes… I kept that bottle…shamelessly). For those of you who are also lovers of all things well designed I’ve created an inspirational list for you to feast your eyes on.

Some of these sites you may need to dig around on to find actual label and brand design, some repeat depending on the links you click within the sites, and some are simply focused on various forms of packaging (basic boxes, folding, and layouts because you can’t have the look without work).

Masters of Label and Package Design (and just some sites with inspiration)