Tag Archives: Art

pantone fall 2014 report

Color is often determined by common fashion trends. The 2014 report is now out and available for all your design needs. I’m gunna go throw some confetti, drink a ton of coffee, and study it like a motherboarding text book.

dry ink designs

Well, it’s officially out – the Pantone Fall 2014 report!

pantone 2014 fall report

 

Click here for the full report!

 

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Minimalism


A Must Have Resource: Louder Than Words

Recently I was looking up interesting design and business marketing books on my iBooks app. I came across this little gem…and it became a cave of wonders (yes, that was a blatant Aladdin reference…don’t judge me I’m a 90’s kid). It was a campaign project produced by OgilvyAction that showcased some of the best of the best in “new approaches to the art of creating purchase behavior.” For a free iBook I was beyond impressed and  enjoyed every case study they threw at me. This book gives excellent out of the box insight for everything from using social media to dust (literally…like sand, dust, and dirt) to help change the purchasing behavior of a localized area…and in some cases some very difficult to reach cultural groups. Hats off to OgilvyAction for their collection of the best of the best, and I really hope you enjoy this free resource as much as I have. To read Louder Than Words please click here.


So This is….Pretty Cool Actually.

So there is this site I kinnda like going on called Awwwards, which is an innovative web design site, and it’s really very neat…you should probably take a few hours and have a look….because you’ll need a few hours.

Anyway, there is this site I found on there called tweetflight, which is an interactive twitter powered film clip that actually take words from twitter posts and makes a live streaming music video. Don’t believe me? Go to the site yourself and take  a look, or watch this YouTube Video.


Priorities…I’m not so sure we have them…

Found this image going viral on Facebook. Makes one wonder what our priorities really are…and where I may or may not want to invest for my retirement. Then again there isn’t much information to say what all this really means other than to say we use more ink than we do human blood…which may be a good thing. Maybe it’s a good thing that blood doesn’t cost so much? What do you think? Are we as human beings be being taken for granted by the cost of ink? Again I don’t know the context or the research behind this infographic…but it certainly gets you thinking.


Design Resources: 11 Things I Learned About Portfolios

Having been through a few interview processes and read quite a bit of information (aka case study upon case study) about Portfolios. Because I’m a designer, and a starving artists (much like yourselves), I’ve decided to be nice and tell you my findings from my reasearch.  There are 11 things I learned about job/ internship seeking:

 

  1.  The process of applying: e-mail first, call second, and wait for final contact last. Case studies show that potential employers expect and are more comfortable with this process. Also, never send an empty e-mail…links to online work or a PDF of a teaser portfolio should be included.
  2.  Most people don’t use print versions of portfolios unless getting face time with the potential employer. However, it is important you have a printed version that varies slightly from any digital or online portfolio.
  3. Make portfolios, short, sweet, simple and flexible (adaptable). Nothing worse than a long winded, crazy unorganized, hard to change/update portfolio.
  4. Let the work speak, not the cover or your mouth (too much). Show THEN tell.
  5. Articulate concisely and well. Also known as: Learn when to shut up. Say only what you need to.
  6. Keep the work current. Don’t have ancient projects in you portfolio. Remember, a portfolio is never perfect or complete.
  7.  3 portfolio types: PDF, Online, and Printed. Have each with the same style, but slightly different content.
  8. Don’t send files over 10MB to potential employers. Annoying.
  9. Portfolio’s should be personal, but not too personal. Don’t tell your life story, and don’t over decorate. It’s not a scrap book of your life. It’s the content of your career.
  10. Keep things organized. Loose leaf portfolio papers or bound books doesn’t matter, as long as it’s neat.
  11. 8-10 is a solid number of projects to show. Usually keep 8 in online and digital, and 10 (certainly no more than 12 projects) in printed versions.

For more information and resources check out underconsideration.com for more case studies and insights.