Tag Archives: AIGA

A Must Have Resource: Louder Than Words

Recently I was looking up interesting design and business marketing books on my iBooks app. I came across this little gem…and it became a cave of wonders (yes, that was a blatant Aladdin reference…don’t judge me I’m a 90’s kid). It was a campaign project produced by OgilvyAction that showcased some of the best of the best in “new approaches to the art of creating purchase behavior.” For a free iBook I was beyond impressed and  enjoyed every case study they threw at me. This book gives excellent out of the box insight for everything from using social media to dust (literally…like sand, dust, and dirt) to help change the purchasing behavior of a localized area…and in some cases some very difficult to reach cultural groups. Hats off to OgilvyAction for their collection of the best of the best, and I really hope you enjoy this free resource as much as I have. To read Louder Than Words please click here.

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Design Inspiration: Masters of the Poster

Product of Hammerpress

We’re all very familiar with designing posters. If you’ve ever been in a school club, walked down a street, been in a band, whatever else you may be involved with, you’ve probably had to make or have seen at least one poster in your life. If you haven’t you may want to reconsider what kind of design school you’re going to (if you’re not a design student and you haven’t seen a poster in your life, you’re not on the right planet). Like sliced bread, Poster Design is a staple. One of the most common and basic forms of design. Flat canvas of color, text, and imagery all conveying a message. For some of us, our best and first projects are poster designs, but in comparison to some, we are only children on computers or in front of sketch books with pencils in our hands and dreams on our sleeves.

Here is a list of Poster Design Masters to help inspire you.

The Poster Design Masters:

Great News for Design Students!

The AIGA is accepting memberships for students that are drastically reduced in price! Click here to get more information about this awesome deal. Not only does this membership gain you access to exclusive events, job opportunities, and help build portfolios but also looks good on a resume and gives you nearly unlimited resources. My recommendation: Take it and run with it!