Scrolling through my social networks, I can’t help but notice all the ad space, feed interuptions, and clutter. In the modern age we really ought to be streamlining our information right? I mean, what kind of social space really needs advertisements when all I want to know is what’s up with my buds from college?
Now, I’m a big fan of Google+ for is clean and easy scan quality, as well as it’s ability to help me organize who sees what when I post it. I also am a fan of Twitter for that quick sound bite style of info and status sharing, because it’s effortless, and reduces the information to its most concise parts. But, when it comes to Facebook, I’m starting to feel like the issues I had with MySpace are rearing their ugly heads. There is too much. Too much clutter. Too much text. Too much visually happening. Too many people to keep track of posting too many things I don’t care about that I can’t really skim through. Too much to share. Too much to like. All in an unorganized blocky fashion. I desire that clean streamline design for better consumer scanning. I want effortless user interface, where it runs so smoothly that it is as easy the first time as it is years after I have used it.
Recently, I found out about another social media site called Ello. What intrigued me about Ello, is it’s manifesto to offer you a social space that is beautifully minimalist, while also giving you AD FREE SERVICE. You read that right. Ad free. Because they are not owned by advertisers. They don’t get profit from kickbacks. They don’t want to sell out. It’s kind of the hipster equivalent of social networking.
But will it work? That depends on the community it brings.
I’m interested to see where it goes.