I am amazed at how many people in my millennialist generation do not actually know how to use the common #hashtag. For those of you who know what the #hashtag is, you are well aware of the delight of feedback it offers to you when you use social networking such as Twitter, Instagram, and now Facebook (much to their users chagrin). For those of you who are not familiar with the #hashtag I have found this somewhat boring video that is a visual understanding of the #hashtag:
If you are less visual and more musical, here is a catchy, cheesy, and friggin nerdy little ditty about the history of #hashtag:
I certainly hope you are sitting embarrassed in your office, school, or home because some geek with a trombone just sang to you about #hashtags. It brings me great joy to think so.
There are ways to use #hashtags to build a campaign or brand online as well. Many sites offer the ability to see how popular certain #hashtags to group info relevant to an advertising campaign or certain entertainers on social media. Sites like HashtagIg.com show you how many photos have a particular #hashtag as well as the top trending on Instagram. Another similar site is HashAtIt.com helps you search certain #hashtag conversations online to follow and you can refine your search by social network. Twitter offers you trending #hashtags on the left sidebar of your account admin homepage while also making it easy to find conversations similar to those you have already tagged in their “#Discover” navigation on the top left.
#Hashtags are important to help you build a Follower base, it is important to choose your #hashtags accurately and wisely. Here is a great visual provided by Twitter to help you choose a #hashtag for your comments, statuses, and images: