Recently I was looking up interesting design and business marketing books on my iBooks app. I came across this little gem…and it became a cave of wonders (yes, that was a blatant Aladdin reference…don’t judge me I’m a 90’s kid). It was a campaign project produced by OgilvyAction that showcased some of the best of the best in “new approaches to the art of creating purchase behavior.” For a free iBook I was beyond impressed and enjoyed every case study they threw at me. This book gives excellent out of the box insight for everything from using social media to dust (literally…like sand, dust, and dirt) to help change the purchasing behavior of a localized area…and in some cases some very difficult to reach cultural groups. Hats off to OgilvyAction for their collection of the best of the best, and I really hope you enjoy this free resource as much as I have. To read Louder Than Words please click here.
June 16, 2013
A Must Have Resource: Louder Than Words
This entry was posted on Sunday, June 16th, 2013 at 8:39 pm and tagged with AIGA, Aladdin, Art, Beauty, commercial, cybergothpandas, Cyberpunk Reading, Design, design inspiration, design market, design resource, Designers, Digital Design, Digital Rights Management, Free Design Resources, graphic design, graphic design resources, graphic design students, graphic designers, graphics, Humans and Technology, Internet, Louder Than Words, market, Marketing, OgilvyAction, social networking, Story, Students, Technology, The Internet and posted in Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed.
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