I’ll admit, I’m not a huge number person. If there is anything in life I don’t understand easily it’s numbers. However, one thing I cannot deny (as much as I would like to) is that numbers are an essential part of design. This is because there are biological and mathematical reasons why certain things in nature are considered beautiful. It’s known by many names, but here I shall call it the Golden Ratio. It shows up in everything, poster designs, sea shells, architecture, the human body, DNA and art across the ages. It’s considered one of the most perfect numerical values in the world because of its consistency in nature and its correlation to beauty. Here is a short film about this amazing number, that though small, captivates minds of numerically, musically and visually oriented persons alike.