Color and Culture

Color is a daily part of our lives (unless you’re blind).

What is most interesting about color is the connotations each has in each culture. For example, red is a color in American (and many western cultures in general) that represents seductive qualities. However in China it’s used for wedding ceremonies to represent luck and prosperity (as well as Communism). As designers it’s important to keep this information in mind when creating a design that will be used in intercultural communications and to remember to make it a huge part of your research stage of the creative process.

Recently a good friend of mine introduced me to the website which is an excellent resource for designers and artists alike (and will quickly added to my favorite links). I found a visual aid to help in the process of understanding culture and color. To see this image in its original article click here


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